{"id":8710,"date":"2022-09-19T07:17:13","date_gmt":"2022-09-19T07:17:13","guid":{"rendered":"https:\/\/glocaliser.com\/glocalization\/"},"modified":"2024-01-04T06:52:49","modified_gmt":"2024-01-04T06:52:49","slug":"glocalization","status":"publish","type":"post","link":"https:\/\/glocaliser.com\/tr\/glocalization\/","title":{"rendered":"Glocalization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8710\" class=\"elementor elementor-8710 elementor-1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-245b84f elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"245b84f\" data-element_type=\"section\" data-settings=\"{&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a091b20\" data-id=\"1a091b20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf59181 elementor-widget elementor-widget-image\" data-id=\"cf59181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/glocaliser.com\/wp-content\/uploads\/2022\/09\/1_Ov3A6kjBGZJWgVLzsDOWbQ-768x417.png\" class=\"attachment-medium_large size-medium_large wp-image-7665\" alt=\"\" srcset=\"https:\/\/glocaliser.com\/wp-content\/uploads\/2022\/09\/1_Ov3A6kjBGZJWgVLzsDOWbQ-768x417.png 768w, https:\/\/glocaliser.com\/wp-content\/uploads\/2022\/09\/1_Ov3A6kjBGZJWgVLzsDOWbQ-300x163.png 300w, https:\/\/glocaliser.com\/wp-content\/uploads\/2022\/09\/1_Ov3A6kjBGZJWgVLzsDOWbQ-1024x556.png 1024w, https:\/\/glocaliser.com\/wp-content\/uploads\/2022\/09\/1_Ov3A6kjBGZJWgVLzsDOWbQ.png 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8a545 elementor-widget elementor-widget-text-editor\" data-id=\"de8a545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\"><strong><span class=\"s1\">Glocalization Nedir?<\/span><\/strong><\/p><p class=\"p2\"><span class=\"s1\">Glocalization, <a href=\"https:\/\/www.investopedia.com\/articles\/economics\/10\/globalization-developed-countries.asp\"><span class=\"s2\">&#8220;globalizasyon&#8221;<\/span><\/a> ve <a>&#8220;lokalizasyon&#8221;<\/a> kelimelerinin birle\u015fiminden olu\u015fan bir terimdir. Bu terim, k\u00fcresel olarak geli\u015ftirilen ve da\u011f\u0131t\u0131lan ancak ayn\u0131 zamanda kullan\u0131c\u0131 veya t\u00fcketicinin yerel pazar\u0131nda uyum sa\u011flamak \u00fczere ayarlanan bir \u00fcr\u00fcn veya hizmeti tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/p><ul class=\"ul1\"><li class=\"li2\"><span class=\"s1\">Genellikle, glocalization kampanyalar\u0131, yerel bir kitle aras\u0131nda yabanc\u0131 \u00fcr\u00fcnlerin kabul\u00fcn\u00fc te\u015fvik etmek i\u00e7in k\u00fclt\u00fcrel olarak dost medya ve reklam kampanyalar\u0131n\u0131 i\u00e7erir.<\/span><\/li><li class=\"li3\"><span class=\"s1\"><span class=\"s1\">Bu s\u00fcre\u00e7 pahal\u0131 ve kaynak yo\u011fun olabilir, ancak genellikle uygulayan \u015firketler i\u00e7in kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verir.<\/span><\/span>\u00a0<\/li><\/ul><p class=\"p1\"><strong><span class=\"s1\">Glocalization&#8217;\u0131 Anlamak<\/span><\/strong><\/p><p class=\"p4\"><span class=\"s1\">Glocalization, k\u00fcresel ve uluslararas\u0131 \u00fcr\u00fcnlerin kullan\u0131ld\u0131\u011f\u0131 ve sat\u0131ld\u0131\u011f\u0131 yerel ba\u011flamlara uyarlama anlam\u0131na gelir. Terim, 1980&#8217;de sosyolog Roland Robertson taraf\u0131ndan Harvard Business Review&#8217;da ortaya at\u0131ld\u0131; Robertson, glocalization&#8217;\u0131 &#8220;evrenselle\u015ftirme ve \u00f6zelle\u015ftirme e\u011filimlerinin e\u015fzamanl\u0131l\u0131\u011f\u0131 &#8211; bir arada bulunma&#8221; olarak tan\u0131mlad\u0131.<\/span><\/p><p class=\"p4\"><span class=\"s1\">Bir \u00fcr\u00fcn veya hizmetle ilgili olarak, bu, k\u00fcresel pazarlarda pazarlanan \u00fcr\u00fcn ve hizmetlerin yerel pazarlara uyarlanmas\u0131 anlam\u0131na gelir. Bir global \u00fcr\u00fcn veya hizmet, herkesin ihtiya\u00e7 duyabilece\u011fi ve kullanabilece\u011fi bir \u015fey oldu\u011fundan, yerel yasalara, adetlere veya t\u00fcketici tercihlerine uymak \u00fczere uyarlanabilir.<\/span><\/p><p class=\"p2\"><span class=\"s1\">&#8220;Glocalization&#8221; yap\u0131lan \u00fcr\u00fcnler, tan\u0131m gere\u011fi, \u00fcr\u00fcn\u00fc kullanan son kullan\u0131c\u0131 i\u00e7in \u00e7ok daha ilgin\u00e7 olacakt\u0131r. \u00c7\u00fcnk\u00fc k\u00fcresel bir \u00fcr\u00fcn olarak herkesin kullanabilece\u011fi bir \u015fey olmas\u0131na ra\u011fmen, lokalizasyonu, onu bireye, onun ba\u011flam\u0131na ve ihtiya\u00e7lar\u0131na daha \u00f6zg\u00fc k\u0131lar.<\/span><\/p><p class=\"p3\"><span class=\"s1\">Glocalization, uluslararas\u0131 bir \u015firketin \u00fcr\u00fcnlerini belirli bir k\u00fclt\u00fcre veya co\u011frafyaya \u00f6zelle\u015ftirmeye yard\u0131mc\u0131 olurken, \u015firketlerin alg\u0131lanan k\u00fclt\u00fcrel sahiplenme riskine de dikkat etmeleri gerekir.<\/span><\/p><p class=\"p1\"><strong><span class=\"s1\">\u00d6zel D\u00fc\u015f\u00fcnceler<\/span><\/strong><\/p><p class=\"p4\"><span class=\"s1\">Glocalization s\u00fcreci pahal\u0131 ve kaynak yo\u011fun olabilir, ancak genellikle uygulayan \u015firketler i\u00e7in kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verir, \u00e7\u00fcnk\u00fc daha geni\u015f, k\u00fclt\u00fcrel olarak \u00e7e\u015fitli bir hedef kitap\u0131na daha b\u00fcy\u00fck eri\u015fim sa\u011flar. Ayr\u0131ca bu \u015firketleri bu pazarlarda daha etkili rekabet\u00e7ilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/p><p class=\"p3\"><span class=\"s1\">E\u011fer k\u00fcreselle\u015fme k\u00fclt\u00fcrel homojenle\u015fmeye yol a\u00e7\u0131yorsa, glocalization bunun bir t\u00fcr\u00fc olarak d\u00fc\u015f\u00fcn\u00fclebilir. Glocalization, bu durumun bir kar\u015f\u0131l\u0131\u011f\u0131 olarak d\u00fc\u015f\u00fcn\u00fclebilir.<\/span><\/p><p class=\"p1\"><strong><span class=\"s1\">Glocalization Ne Anlama Gelir?<\/span><\/strong><\/p><p class=\"p3\"><span class=\"s1\">Glocalization, uluslararas\u0131 bir \u015firketin baz\u0131 tekliflerini yerel t\u00fcketici tatlar\u0131na veya tercihlerine uyacak \u015fekilde de\u011fi\u015ftirmesi durumudur. Bu, &#8220;globalizasyon&#8221; ve &#8220;lokalizasyon&#8221; kelimelerinin birle\u015fiminden olu\u015fan bir kavramd\u0131r.<\/span><\/p><p class=\"p1\"><strong><span class=\"s1\">Glocalization&#8217;\u0131n Baz\u0131 \u00d6rnekleri Nelerdir?<\/span><\/strong><\/p><p class=\"p4\"><span class=\"s1\">Glocalization bir\u00e7ok formda gelir. \u00d6rne\u011fin, Birle\u015fik Krall\u0131k&#8217;ta, otomobil \u00fcreticileri ara\u00e7lar\u0131 sol yerine sa\u011f tarafta direksiyonlu olarak in\u015fa etmelidir. Yiyecek \u00fcr\u00fcnleri de farkl\u0131 \u00fclkelerde yerel tatlar\u0131 uyacak \u015fekilde de\u011fi\u015ftirilir. McDonald&#8217;s Corporation (<a href=\"https:\/\/www.investopedia.com\/markets\/quote?tvwidgetsymbol=mcd\"><span class=\"s2\">MCD<\/span><\/a>) ve di\u011fer fast-food zincirleri genellikle hamburgerler ve tavuk \u00fcr\u00fcnleri \u00e7ekirdek men\u00fcleriyle birlikte yerel lezzet versiyonlar\u0131n\u0131 sunar.<\/span><\/p><p class=\"p3\"><span class=\"s1\">Marka imaj\u0131 ve pazarlama kampanyalar\u0131, yerel dillerde ve yerel gelenekleri, k\u00fclt\u00fcrel i\u015faretleri g\u00f6z \u00f6n\u00fcnde bulundurarak y\u00fcr\u00fct\u00fcl\u00fcr.<\/span><\/p><p class=\"p1\"><strong><span class=\"s1\">K\u00fcreselle\u015fme ile Glocalization Aras\u0131ndaki Fark Nedir?<\/span><\/strong><\/p><p class=\"p2\"><span class=\"s1\">K\u00fcreselle\u015fme, \u015firketler taraf\u0131ndan uluslararas\u0131 s\u0131n\u0131rlar boyunca \u00fcr\u00fcnlerin, fikirlerin ve sermayenin yay\u0131lmas\u0131d\u0131r. K\u00fcreselle\u015fmenin ele\u015ftirilerinden biri, d\u00fcnya genelinde k\u00fclt\u00fcrlerin ve t\u00fcketicilerin homojenle\u015fmesine neden olabilece\u011fidir. Glocalization, bu \u00fcr\u00fcnlerin b\u00f6lgesel isteklere ve ihtiya\u00e7lara daha iyi uyacak \u015fekilde yerel uygulamalara, adetlere ve k\u00fclt\u00fcre dikkat eder.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Glocalization Nedir? Glocalization, &#8220;globalizasyon&#8221; ve &#8220;lokalizasyon&#8221; kelimelerinin birle\u015fiminden olu\u015fan bir terimdir. Bu terim, k\u00fcresel olarak geli\u015ftirilen ve da\u011f\u0131t\u0131lan ancak ayn\u0131 zamanda kullan\u0131c\u0131 veya t\u00fcketicinin yerel pazar\u0131nda uyum sa\u011flamak \u00fczere ayarlanan bir \u00fcr\u00fcn veya hizmeti tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r. Genellikle, glocalization kampanyalar\u0131, yerel bir kitle aras\u0131nda yabanc\u0131 \u00fcr\u00fcnlerin kabul\u00fcn\u00fc te\u015fvik etmek i\u00e7in k\u00fclt\u00fcrel olarak dost medya ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-8710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/posts\/8710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/comments?post=8710"}],"version-history":[{"count":3,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/posts\/8710\/revisions"}],"predecessor-version":[{"id":8714,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/posts\/8710\/revisions\/8714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/media\/3404"}],"wp:attachment":[{"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/media?parent=8710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/categories?post=8710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glocaliser.com\/tr\/wp-json\/wp\/v2\/tags?post=8710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}